Website - Shopify, Branding, Social Media Ads
Overview
ESSNTIAL is a spotify curator & music lifestyle brand. The brand focuses on Deep House music aimed at 100% organic followers, as well as looking to create an online couture brand that revolves around the brand's vibe itself. With that in mind the label side looks for young talented artists that are interested in taking their career online to a new level and offer distribution of music amongst other things within their network.
The plan was to create the branding. Easy to go-to website. Create a series of fb & insta ads to promote the store online. The spotify playlist is managed by the label itself and also aimed to gain new followers via fb & insta ads.
Approach & Results
An easy to go-to website is created. Landing page that takes you to the main features of the label itself.
Branding was created and on point. Delivered fb & insta video style ads that ran for 4 months. Having a successful pixel that charged 0.04 cents/click. A success and better result than imagined.
The Spotify playlist grew to 3.5k+ followers and has since been placed on pause as the label have focused their expertise in other areas of growth and networking.
The shopify store has been created, ads have been proofed and launch date is estimated for 2025. The label have designed their own designs and have implemented a drop shipping print on demand method for their shop. Implementing shopify with various print suppliers, all automated online.
AI was used for the creative of the shopify stills of the couture side of the brand and we used a one t-shirt preview video ad for testing awareness. As a result we have a small pre-order database of interested customers to target upon launching via mailchimp newsletters.
The label has since launched its initial Spotify release with a new artist "Pasiko Dino" in Berlin via distribution platforms. You can listen to the track here.