Overview
Wolfgang's Steakhouse - Limassol's multi-awarded restaurant. The task was to update the (then) outdated website, to something faster, mobile friendly and also reflect the essence of the restaurant itself.
The social media's focal point was to change the message to its audience as well as the branding and ways of marketing the restaurant online to reflect the service and quality of product that the restaurant serves on a daily basis.
New photoshoot was to be taken to capture the true essence of the restaurant during events and normal nights of service and move away from a pre-defined cold scripted scene.
Links:
Website: wolfgangssteakhouse.com.cy
Instagram: /wolfgangssteakhousecy
Facebook: /wolfgangssteakhousecyprus
Approach
Incorporated a more upscale website that showcases the restaurant. connecting it to opentable so as to reserve tables automatically online.
Social media was refreshed and a series of dynamic videos were introduced to take the audience "backstage" to where the magic of the food starts and how it finally served to the table in the franchise's unique way.
New photoshoot of staff and restaurant with 'relevant' photographer to capture a new look of the restaurant with random scenes through their eyes with success.